Word: cereals
(lookup in dictionary)
(lookup stats)
Dates: during 1970-1979
Sort By: most recent first
(reverse)
Bacon and eggs, toast, waffles, pancakes have their devotees, but the most popular American breakfast is cold cereal with milk. So, at least, say cereal makers, and they have some figures to back up their claim. From 1967 through 1972, cereal sales hardly grew at all, but since then they have been rising rapidly-by 13% in 1973, 8% in 1974 and nearly 6% last year, to 1.8 billion lbs. In those three years, dollar sales have risen from $1.1 billion to $1.7 billion, and per capita consumption of cereal has expanded almost a third, from about...
...years of the boom have been a period first of roaring inflation, then of deep recession, and those misfortunes seem to have increased the main appeal of breakfast cereals: economy. Says Kellogg's Corporate Publications Manager Rolfe Jenkins: "People on tight budgets have found cold cereal a good buy." With reason: the Cereal Institute, Inc., calculates the cost of an average 1-oz. serving of cereal and 4 oz. of milk at just under 110, even after the price rises of recent times. In addition, more and more married women are working outside the home; husbands and children...
Though prosperous, the cereal market remains a turbulent one in which no fewer than 156 brands, produced by about 55 manufacturers, fight for sales. The count changes constantly because cereal makers keep bringing out new brands-usually spending $3 to $5 million on advertising to introduce them -in order to catch the buyer's attention...
...many Yankee creature comforts. A special food store for foreigners stocked many American and European goods that were not otherwise available, but the Schecters often had to make do with Soviet substitutes. At one point in the book, Leona Schecter mentions how her children fell asleep clutching American cereal boxes, a symbol of the culture they had left behind. "Well, I didn't," Steven Schecter confides, laughing...
...proposal which would provide full breakfasts at only five Houses and breakfasts of toast, milk, juice, and cereal at the other eight, would save approximately $11 of student fees in 1976 and $18 the year after that. Gross said the savings would be reflected as a "lesser increase" in board fees next year...