Word: cereals
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Dates: during 2000-2009
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...cereal, along with other childhood favorites like Corn Pops and Cocoa Pebbles, is being labeled a public-health menace by Yale's Rudd Center for Food Policy and Obesity. The center is trying to expose the marketing tactics that make kids clamor for a sugary start to the day, crispy calorie bombs that are often low in fiber and high in junky carbohydrates. Rudd researchers just finished crunching Nielsen and comScore data - which track television and Internet marketing - to figure out exactly how much cereal advertising kids see. The result: obesity researchers for the first time have hard data proving...
This news arrives just as many of the cereals with the worst nutrition ratings are being adorned with the food industry's new "Smart Choices" label, a big check mark designed to assure consumers that a product is good for them. The label is being put on hundreds of items, from mayonnaise to ice cream, so why are the Rudd researchers so hopped up about cereal? Because it is more heavily advertised to kids than any other packaged-food category. And because cereals can qualify as "Smart Choices" even if they have 12 g of sugar - that's about three...
...Fill a cereal bowl approximately halfway full of grain. Add the butternut squash, beans, and cranberries. Douse with olive oil and season with rosemary, salt, and pepper. Mix well and place over a bed of olive-oil dressed spinach leaves...
...Advertisers would argue that doing so undermines the allure of perfectly photographed people and places in marketing campaigns, which, in many cases, is what sells. A svelte model with perfect skin, for example, is likely to make you want to eat high-fiber cereal more than a model with visible imperfections. Perhaps, says Boyer, but she believes that passing enhanced imagery off as the real thing is misleading. Her proposed legislation would require doctored photos meant for public distribution to carry the warning "Photograph retouched to modify the physical appearance of a person." Anyone violating the rule could be fined...
...Lowell RR: How do you feel about the cuts of hot breakfast this year? AMG: Annoying. Kinda rude. RR: You don’t think cottage cheese and ham are breakfast foods? AMG: Those aren’t food at all. RR: Well do you have a favorite knockoff cereal here? AMG: I don’t eat those, but I do like the hemp and granola. Especially the hemp. It’s kinda like getting high. RR: And then I guess that helps you eat more... What would you do for an omelette right now? AMG: That?...