Word: cereals
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Dates: during 2000-2009
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...woke up early yesterday morning to avoid flunking my Chinese exam, and I needed to go to the nearest place to get some cereal and study in peace: Leverett House...
...Rudd findings, which will be detailed at CerealFacts.org in time for the Obesity Society's annual meeting in Washington on Oct. 26, show that each year preschoolers (ages 2 to 5) see an average of 507 cereal ads that are designed to appeal to kids. The report also details how sugary-cereal makers are interacting with young consumers online through video games like Lucky Charms Charmed Life and Cinnamon Toast Crunch Swirl. (See the 10 worst video-game movies...
...there are few restrictions on food ads, but that's not the case in the U.K., where junk food can't be marketed on children's television. "There is only one [children's] cereal brand in the U.S. that would be allowed to be advertised on TV in the U.K., and that's Frosted Mini-Wheats because of the amount of fiber," says Jennifer Harris, who spearheaded the Rudd research...
...Cereal makers have responded to the obesity crisis by reducing calories, fat and sugar and boosting fiber and vitamins. Twelve of some of the country's largest food players - including Kellogg, General Mills and Quaker's parent company, PepsiCo - have promised to market only "better for you" foods to kids under 12. Of course, companies decide what counts as "better for you," ensuring that their products meet the standards. (Read "Watching TV: Even Worse for Kids Than You Think...
...spokeswoman for General Mills said the company declined to comment for this story, but Kellogg CEO David Mackay defends his firm's much maligned Froot Loops, noting that the cereal is a good source of vitamins A and C. And those 12 g of sugar? "Twelve grams of sugar is 50 calories," says Mackay. "A presweetened cereal as part of a regular diet for kids is not a bad thing." But it's hard to argue that it's a good thing either...