Word: cerelac
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Dates: during 1970-1979
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...WORST OFFENDER is the Swiss giant Nestle, manufacturer of Lactogen, Nan, and Cerelac formulas. The marketing practices of Nestle, which owns 81 plants in 27 Third World countries and sells formula to 100 Third World countries, exhibits some of the insidious techniques used to create a market for infant formula. Nestle employs some 5000 "milk nurses" (also called mothercraft advisers)--trained or untrained company representatives who travel to hospitals and sometimes villages, dressed in their white uniforms, to tell mothers about the advantages of bottle feeding. Some are paid on commission. Another common practice is the setting up of "milk...
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