Word: cerf
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Dates: during 1940-1949
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...last week, Abe agreed that his stuff was too good to keep. He began a $3,000-a-week job writing a new CBS comedy show (Holiday & Co.) on which he will air some of his songs. He has also teamed up with Publisher Bennett (Try and Stop Me) Cerf to put them in book form and he has accepted an offer from Decca to record his burlesques of the June-moon school of song composers...
...what we can," sighed Ralph Waldo Emerson, "summer will have its flies." In 1945, summer was having its perennial drought in readable books. "Along about every July," cracked Random House's bubbling Bennett Cerf, "publishers start crying into their $6 lunches at the Colony and $2 mint juleps at the Ritz Bar that business is awful. But by September 10, they're again screaming that they're in the 90% income tax bracket...
...many people," observed Gertrude Stein's U.S. publisher, Bennett Cerf, in his best-selling Try and Stop Me, "even claim to understand the intricacies of Miss Stein's prose style. But millions admire her rugged and magnificent personality." Pennsylvania-born Gertrude Stein has now lived out one world war and most of a second in her adopted France, viewed many another war from afar in the course of her 71 years. Wars I Have Seen, which she claims that even Publisher Cerf should be able to understand, is mostly about the present war. It is, naturally, very different...
Asked how he was handling the 1944 buying rush, the manager of Scribner's Manhattan bookshop replied (according to Bennett Cerf in Try and Stop Me): "Oh, at 9 o'clock we just open the doors and jump...
Postwar U.S. readers may get not only more and cheaper books but better ones. Wrote Publisher Bennett Cerf (Random House) in the New York Post last fortnight: "The creation of a great reprint and chain-store market simply means that a deserving book will earn far more than it ever did before. The added bait may even dim the siren song of Hollywood in young authors' ears and persuade them to concentrate, as they did long, long ago, on making their every book the very best that they know, how to write...