Word: cerf
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Asked how he was handling the 1944 buying rush, the manager of Scribner's Manhattan bookshop replied (according to Bennett Cerf in Try and Stop Me): "Oh, at 9 o'clock we just open the doors and jump...
Postwar U.S. readers may get not only more and cheaper books but better ones. Wrote Publisher Bennett Cerf (Random House) in the New York Post last fortnight: "The creation of a great reprint and chain-store market simply means that a deserving book will earn far more than it ever did before. The added bait may even dim the siren song of Hollywood in young authors' ears and persuade them to concentrate, as they did long, long ago, on making their every book the very best that they know, how to write...
Irrepressible Bennett Cerf, president of Random House, has pasted together six anthologies in eight years (including The Bedside Book of Famous Stories, The Pocket Book of War Humor). Now he has made a 378-page collection of his favorite jokes and anecdotes. Samples...
...Syndicate. Marshall Field should have plenty of competition. By last week smart, suave Bennett Cerf, president of Random House, had lined up a potent phalanx of publishers-Charles Scribner's Sons, Little Brown & Co., Book-of-the-Month Club and Harper & Bros.-to meet the Field invasion. Along with Random House, they had purchased slipping Grosset & Dunlap, Inc., which specialized in cheap reprints. The syndicate planned to boost Grosset & Dunlap back to the top. As a starting booster, they plucked short, chunky John O'Connor, 52, out of his job as vice president of Chicago's Quarrie...
...paper shortage made these schemes mere schemes. Random House is so pinched for paper that it did not even have enough to publish Bennett Cerf's own book of anecdotes, Try and Stop Me. So, last week, Competitor S. &. S. printed...