Word: cerfs
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...BENNETT CERF...
...making-or ruining-conversation everywhere, we invited readers to get in on the gag by submitting Swifties of their own, either about TIME or about advertisers. We got 15,000 entries. Last week, their senses of humor put to the supreme test, six judges led by punning Publisher Bennett Cerf announced the winners. Among them...
Things are different on the lecture circuit these days. Too many people have seen too many celebrities on TV to be impressed with the mere sight of them. Says Publisher Bennett Cerf, a veteran lecternist, "You've got to have something...
...nationwide bureaus-Leigh, Keedick and Columbia-charge from $100 to $1,500 per lecturer, from which they take 30%-40% (out of his remainder the speaker is expected to pay his own expenses). In the top bracket are Funnymen Cerf and Walter Slezak, as well as Pundits Stewart Alsop and C. Northcote Parkinson. "Price is based mainly on the name, personality and availability of a celebrity-and of course on his tax bracket," says Robert Keedick of the Keedick Lecture Bureau. "On the other hand, someone who has a message to sell, like Billy Graham, will...
This last item, to their credit, Messrs. Frith and Cerf detected in the corpus of Fleming's work, and they pounce on it, with the highest of spirits and the greatest of glee. J*mes B*nd, their heavily camouflaged fly spy hero, is asked to uncover the hideous doings of one Lacertus Alligator (no asterisks) who plans to hijack the British Houses of Parliament with the Queen and everyone else of any importance inside, float them down the Thames and across the Atlantic, and ingeniously hide them in the Caribbean by spraying them with purple paint. Alligator heads...