Word: cerfs
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...Penguin" is a success, it may be reproduced as a 45, Cerf said. He mentioned that the Lampoon may attempt publicity of the new step on a Dick Clark type" television show...
Also featured will be "The Penguin," complete with directions for a new dance. Songwriter Christopher B. Cerf '63 said the song has an original rock 'n' roll rhythm and is designed to compete with with such non-'Poon creations as "The Twist...
...dedicated artist named Goddard Quagmeyer, sells out to Hollywood, puts on a purple beret, salmon-colored suit, orange ascot, pink shirt, and develops nine simultaneous tics. He is further disillusioned when he meets the president of Charnel House, a publisher with a marked resemblance to Publisher Bennett (Random House) Cerf, who announces: "Harry Hubris and I have never met vis-a-vis, but in the aristocracy of success there are no strangers." In the end, the Yalie is so corrupted that he slips a $500,000 bribe to a California judge (Lahr) to help his sweetheart beat an indecency...
Inevitably, the blossoming of the book industry has attracted hungry investors. "Those Wall Street houses are after all of us to go public," says Random House President Bennett Cerf. "They go around waving certified checks in publishers' faces-and I've never seen a publisher yet that could resist a certified check." Ran dom House could not resist, put some 222,060 shares of its stock on sale last October for 11¼. It was eagerly snapped up, now sells for about $31. Harcourt, Brace stock first went on the market last summer at 23½, is selling...
...publishers commit non-books, but some do it more than others. One of the most persistent is Bernard Geis, who operates as a kind of non-publisher, distributing his wares through Bennett Cerf's Random House, and setting up shop to promote non-books, including those of backers Art Linkletter (The Secret World of Kids) and Groucho Marx (Groucho and Me). Says Geis: "I want to do anything that can be done to get the audience back to books." Then he adds, less piously: "I don't care what kind of book...