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Sesame Street Consultant Christopher Cerf adds even more voltage to his endorsement: "I use my processor to write, to store notes, to create, to edit, to organize. It's already paid for itself. I don't need a secretary any more. It's the most important tool writers have been given since Gutenberg created movable type...

Author: /time Magazine | Title: Books: Plugged-ln Prose | 8/10/1981 | See Source »

...story goes that in 1934, while a guest at San Francisco's Palace Hotel, Publisher Bennett Cerf was informed that "a young man who says he is the world's greatest author is in the lobby." Replied Cerf unhesitatingly: "Tell Mr. Saroyan to come right up." Playwright William Saroyan was still rambunctiously self-assured a few days before cancer killed him last week in Fresno, Calif. "Everybody has got to die," he said, "but I have always believed an exception would be made in my case...

Author: /time Magazine | Title: Theater: Hello Out There | 6/1/1981 | See Source »

Seriously, folks, The 80s was the inspiration of Peter Elbling, 35, a director and actor. Last winter he took the idea to Christopher Cerf, 38, and Tony Hendra, 38, a pair of National Lampoon alumni who helped edit Not the New York Times, and Art Director Michael Gross, 33, another Lampoon veteran. The four men, aided by half the wits in Manhattan, brainstormed for months and recruited more than three dozen writers from such places as the Lampoon, the New York Times, Harper's, TIME, New York magazine and The New Yorker. George Plimpton wrote an unsigned parody...

Author: /time Magazine | Title: Press: These Are the Good Old Days | 9/17/1979 | See Source »

...group's 80s chronology finally became so tangled that they had to run it through a computer. That helped the book but not the editors: they find themselves dating checks 1980. A movie based on The '80s is in the works, they report, and Cerf and Hendra have lined up financing for a new satirical magazine. Even so, life has become a bit anticlimactic. Says Hendra: "There seems to be nothing to talk about in 1979 since we've already lived through the next ten years...

Author: /time Magazine | Title: Press: These Are the Good Old Days | 9/17/1979 | See Source »

Trouble is, hardly any of the alleged perpetrators would own up to it. "I had nothing to do with this," chuckled Chris Cerf, an editor for Children's Television Workshop and a purported ringleader. "I can give you a list of other people who weren't involved as well. It's also not true that we used the Plimptons' apartment to put the paper together. I ought to know. I was there all week." Freddy Plimpton denied that her husband wrote a brilliant parody of Timesman Red Smith's sports column. Similarly, New Times Senior...

Author: /time Magazine | Title: Press: All the News That's Fun to Print | 10/23/1978 | See Source »

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