Word: certain
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Dates: during 1990-1999
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...retrospectives and magazine special issues. One entrepreneur went as far as to trademark and license the date 01-01-00 for New Year's gewgaws. No sooner did the milestone begin looming than advertisers began trying to persuade us to, say, associate the Roman numeral 2000--MM--with a certain candy-coated chocolate. Even the Y2K problem has morphed from potential cataclysm to commercial punch line: a Nike ad shows a man going for a jog New Year's morning as the lights flicker out around town, money shoots out of ATMs, people panic in the streets, and an errant...
...resentment born of the suspicion that all along the media were up to their usual tricks, hyping a notional calamity to the max in order to make us buy more copies and tune into TV specials titled The Day the Food Ran Out. Then, too, followers of certain religious sects will no doubt find it puzzling, if not downright disappointing, that the new year didn't begin with a spectacular slapdown between the Antichrist and Godzilla. Of course, preachers can always say the Creator called them on their cell phones at 11:59 p.m. to say Armageddon was being postponed.The...
...emergency" label on all sorts of additional outlays. That, said Munnell, "makes a mockery of the whole process." Also, she noted, revenues are getting a huge boost from soaring stock prices, which inflate capital-gains-tax collections. Given the market's volatile ups and downs, who can be certain this windfall will continue...
Competition may provide an alternative. To help slow the growing appeal of viaticals, more insurance companies are offering so-called accelerated death benefits, which, like viaticals, award a certain portion of the policies' face value to terminally ill patients before they die. That way, people can take it with them, and there's little chance that investors will be taken...
...what promises to be a huge trend in portable computing. Like everything else in personal technology, there's no single standard for handhelds, with the Palm, Windows CE devices and Psion all going their own ways. You'll have to compare and decide for yourself, but one thing is certain: every generation is quicker, with more software to make PDAs truly personal...