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Plus, says Clow, the Super Bowl audience comes with certain expectations. People want the commercials to entertain them. They want to see others having a good time, because they're having a good time themselves at a Super Bowl party. They want to talk about the ads at the watercooler. "If you show up with something serious like [Pepsi Refresh], you're going to get ignored," says Clow, who also masterminded Apple's legendary "1984" Super Bowl ad. "If you're going to be there, you have to do something over the top." Some serious spots, like the anti-abortion...

Author: /time Magazine | Title: Behind Pepsi's Choice to Skip This Year's Super Bowl | 2/3/2010 | See Source »

Though FAS departments and administrative units were urged last year to budget for a 15 percent decrease in expenditure, they will not be asked this year to cut their budgets by a certain percentage, according to Smith. Instead, the units will work with the administration to make strategic cuts—in acknowledgement of the consideration that some places have less fat left to trim than others...

Author: By Noah S. Rayman and Elyssa A. L. Spitzer, CONTRIBUTING WRITERS | Title: Though FAS Slims Down Budget, Work Lies Ahead | 2/3/2010 | See Source »

Stage Four: Depression—While Harvard students in the humbling process may not feel ‘depressed,’ there are certain lows we hit when we do have to accept the fact that we can’t ‘do it all,’ and we are forced to compromise between saving the world or managing four classes and a handful of extracurriculars. Feeling like a nameless face in the collegiate crowd may lead to questions of self-worth and killed desires to get involved in things already so competitive and established...

Author: By Meredith C. Baker | Title: Humbled by Harvard | 2/3/2010 | See Source »

...kind of man who takes pride in signing his emails “Sent from my Verizon Wireless Blackberry,” not because he has one, but because it makes others think he does, giving him an excuse to write shorter correspondence. His is a certain personality type taken to its logical and hilarious extreme...

Author: By Yair Rosenberg, CRIMSON STAFF WRITER | Title: A Comedy of Political Errors | 2/3/2010 | See Source »

Because humans do not have rigid bodies, only a certain percentage of human body mass—called effective mass—can feel the force of an impact...

Author: By Gautam S. Kumar, CRIMSON STAFF WRITER | Title: Footwear Changes Running Stride | 2/2/2010 | See Source »

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