Word: cessnas
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Dates: during 1940-1949
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Although many a planemaker (including Piper, Cessna, Republic) denied it, the stockmarket decline and the slump in the luxury market had cut sales. Those who did admit it usually put the blame chiefly on lack of sufficient airports to take light planes out of the luxury class...
...kicked the theory on the shins by flying such "hot" craft as the Seversky P-35, the Lockheed Hudson (one of which she helped push across the Atlantic). The WAFS' new graduates had proved it in the mass. They had flown everything from grasshoppers to snappy two-engined Cessna...
...investors got a classic example last week of the hazards in estimating wartime corporation profits. Out with their annual reports were Cessna Aircraft Co. and Beech Aircraft Corp.-both reporting for the fiscal year ended Sept. 30. Both companies are small, smart and fast-growing; both specialize in plywood, twin-engined training planes; both have recently gone into gliders; both have factories in Wichita, Kans. Yet their earnings were as different as down...
...Down was Cessna which tripled sales to a record $37,589,000 while profits flopped 60% to $738,000. Big reason for the slump: last year Cessna feasted on fat foreign orders (at 10-20% profit margins); this year it rationed along on U.S. Government contracts (2% margins). Besides this Cessna set aside $5,302,000 for Federal taxes, $4,800,000 for price refunds to the Government, and $1,254,000 for "policy adjustments and conversion from war to peace," when Cessna hopes to build "the family...
...over the U.S. a little-known but strategic war industry is booming. It is the business of factory feeding. Two years ago this business contented itself with bourgeois monikers like "lunch wagon" or "canteen." Now the factory feeders haughtily call themselves "subsistence contractors," "industrial caterers," "rolling restaurants" and (at Cessna Aircraft) "Witamin Wagons...