Word: cessnas
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Dates: during 1950-1959
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Right Plane, Right Price. He kept the company in the air, but it was shaky flying. Cessna had only $3.97 in the bank when it got the first World War II order for its T-50 trainer, went on to produce 5>359 by war's end. Beech, with a bigger, six-passenger Model 18 transport-trainer, made 7,400 units and millions in profits from every branch of the armed forces. With peace both companies faced some agonizing reappraisals. Beech wanted to merge with Cessna. Dwane Wallace refused, doggedly set about finding civilian markets once it became crystal...
Beech and Cessna have learned that the U.S. businessman will pay handsomely to fly the right plane at the right price. Under President Olive Ann Beech, who took over when her husband died in 1950, and Vice President Jack Gaty, who runs the operating end, Beech's line starts with its famed single-engined Bonanza ($25,000), goes up to a far fancier Twin-Bonanza at $88,000, and ends with an eight-passenger peacetime version of its wartime D18, which costs $125,000. This year, like its competitors, Beech will try to fill in the chinks...
...Across the Street." The company everyone is watching is what Beech calls the "boys across the street." Cessna's President Dwane Wallace has built a young, eager outfit with plenty of stress on foresight and imagination. At Beech, less than half the executives are pilots; at Cessna, everyone down to middle-management level knows how to fly as well as sell...
While Beech still sticks to relatively high-priced planes, Cessna is moving all around, adding new planes to complement its five single-engined models ($9,000 to $16,850) and its twin-engined Model 310 ($60,000). In the future Cessna hopes to shine even brighter. One important project is Cessna's YH-41 light helicopter, now undergoing tests for the U.S. Army; eventually Cessna hopes to develop a vast commercial market. A second is jets. Last week Cessna landed another $10 million Air Force order for its 400-m.p.h. twin-jet T-37 trainer, booking production solidly...
...Cessna 150, an all-metal two-seater designed as the company's first real move into the lowest-price brackets to compete with Piper's fabric-covered Super Cub for the pleasure-flying market. Cruising speed: 115 m.p.h. Price: around $7,000, some $2,000 less than the cheapest four-place Cessna...