Word: cha
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...Moran topped a middling success in last season's This is New York with an appearance in the smash-hit Of Thee I Sing. Charles ("Buddy") Rogers, and, to a far greater degree, Lupe Velez, are currently enjoying a profitable association with Florenz Ziegfeld in his ornamental Hot-cha! An old leading man of Miss Moran's, Lawrence Gray, lent a dignified if uncertain grace to The Laugh Parade about the same time that Fay Wray starred in a short engagement of her husband's strange musical mixture, Nikki. Life Begins (by Mary McDougal Axelson; Joseph Santley...
...popular records are not so popular this year as usual. Those selling best are from the musicomedies Face the Music (Irving Berlin), Hot-cha (Brown & Henderson), Of Thee I Sing (George Gershwin). Despite Depression there is a steady demand for symphonic records, but radio quickly kills many a good domestic popular tune...
...cha! Producer Florenz Ziegfeld is a reactionary at heart. In the face of a musicomedy renaissance, he has produced another melodious fable following a formula that has served for 25 years or more. The formula requires a lavish setting (anywhere outside the U. S.), one juvenile lead, one misunderstood ingenue, one comedian with straight man, a temptress, a torch singer (added since the War), a villain, and the more chorus girls the better...
...case of Hot-cha! the setting is contemporary Mexico. The juvenile is Charles ("Buddy") Rogers of Olathe, Kan., who plays indifferently on several musical instruments and was until lately his country's cinematic Boy Friend. The ingénue is a tall blond named June Knight. Bert Lahr, whose large following is convulsed by his funny faces and mispronunciations, is the comedian and Lynne Overman (Dancing Partners) is more or less his foil. The siren is a dark mite with a great big smile, Cinemactress Lupe Velez. Her shapely shoulders are burdened with that part of the show which Mr. Lahr...
...nostalgia overcomes him. He blows the froth off the new theatrical brew, looks within the stein, and finds it empty. Disappointment has made him crusty, and of the modern shows he applauds only "Of Thee I Sing," the one perfect blend of the "hey-nonny-nonny and the ha-cha-cha...