Word: chadbourne
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Dates: during 1960-1969
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...smiling when he said it; though a new knitting process makes the stockings runproof, it does not make them holeproof. Said a Hanes executive cheerfully: "No stocking lasts forever." "Foreva" is, in fact, the name announced by Chadbourn Gotham Inc., Hanes's competitor, for its new runless and seamless stockings...
...runproof hose will not be marketed for two or three months. Hanes's price will be $1.75 (v. $1.35 for an ordinary pair of hose); Chadbourn Gotham has not yet set a price. Though women may be rescued from such agonies as the discovery of a run on their way to a party, they will pay another price for the improvement: the new stockings will be noticeably meshier...