Word: chaichon
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...Getting raves from Europe, though, has proved easier than selling clothes to ordinary Thai consumers. "Fashion still isn't a big part of Thai culture," says Chaichon Savantrat, whose Good Mixer label has more foreign buyers than Thai, despite being sold mostly in Bangkok. But Senada's Chanita says that 60% of her business is now local, and that number has been growing for the past several years. Greyhound's Bhanu, for his part, has launched more affordable domestic sub-brands. "The marketplace has a lot of potential," says Bhanu. "It's up to the brands to make it happen...
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