Word: chaiken
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...dramas are often compared to soap operas, which can often be code for "too girly." Says Cherry, whose writing staff has five gays and six straights: "We push the boundaries in our lives by being gay. When we write, we are perfectly willing to write extreme behavior." Ilene Chaiken, the lesbian writer and creator of The L Word, theorizes that gay men and women inevitably experience love as heightened drama. "One of the things that always make for a great love story is the obstacles," she says. "These writers are bringing to these stories not only their experiences of illicit...
Imagine a big sale at Nieman Marcus. Then imagine that the clothes have already been worn. That’s the gist of Second Time Around—an upscale consignment shop with branches in Boston and Cambridge carrying hot labels such as Seven (khakis, $72), Chaiken and Trina Turk. Passing under the radar of most Harvard students, the Cambridge store is a bargain shopper’s dream. Snag hot Diesel jeans for $52 and peruse the racks of upscale pants, skirts and blouses (all of which retailed for over $200). Both this and the Newbury store occasionally...
...When you come in, you see Seven Jeans, Chaiken jeans, Earl Jeans, which are all names you know if you're not pregnant," says Mavridis. "Girls grab the clothes, get into the dressing room and then say, 'Why do these fit funny?'" The would-be clients are often embarrassed by their mistake, but Marin County's pregnant fashionistas are thrilled that mainstream designers are finally creating clothes for their expanding waistlines. Over the past two years, couturiers like Chaiken, Diane von Furstenberg, Lilly Pulitzer and Anna Sui have all made their maternity-wear debuts...
Matthias' success has taught mainstream designers an important lesson: there's money in maternity. "Business school 101 is find a need and fill it," says Julie Chaiken, whose eponymous high-end fashion label introduced Chaiken with Child two years ago. "A good percentage of our customers are pregnant, and we don't want to lose them for nine months." At the request of special clients like Cindy Crawford and supermodel Vendela, Chaiken began creating a maternity version of its signature pants--with elastic in the waistband and an emphatic lack of ugly front pouches. Scouts at high-end department stores...
...Chaiken with Child has brought the designer new customers, who then stick with Chaiken clothes after they have had their babies. That kind of opportunity is not lost on Gap, which is putting its maternity clothes into stores already stocked with the proven babyGap line. "It's a brilliant strategy," says Wells Fargo analyst Jennifer Black. "She's buying maternity clothes and baby clothes. Then the baby clothes turn into kids' clothes, the kids' clothes turn into adult clothes. It's a growing market, no pun intended...