Word: chain
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Dates: during 1930-1939
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Best test of a good idea is performance; strongest acknowledgment, imitation. Next month will end a year's performance by Tower Magazines (Illustrated Love, Illustrated Detective, Home, New Movie), published solely for sale in the F. W. Woolworth Co. chain stores-a strategic play for the concentrated women-shopper circulation (TIME. Aug. 19, 1929). Last fortnight saw the appearance of two similar magazines on the counters of S. S. Kresge and S. H. Kress chain stores-testimonials to the idea that a million women who never patronize a newsstand will buy 10? love-fiction, mystery, Hollywood chatter every month...
Giving a reverse twist to the same basic idea, Kroger Grocery & Baking Co. (5,200 stores in the midwest) approached publishers last year with the proposal: "The average chain grocery is handier to the home than the average drug store. Why not sell through us?" Alert Editor George Horace Lorimer promptly seized upon the plan for Curtis Publishing Co. Last February, Saturday Evening Post and Ladies' Home Journal were on sale in a few Kroger stores; last week in 1,459; next month in 350 more. Each magazine is rolled inside a wrapper bearing the Kroger name...
...lecture to members of the Graduate School of Education and other interested persons on "The Outline of the German Education System" at Phillips Brooks House on Thursday, will deliver a talk over the radio at 4.30 o'clock this afternoon. He will be heard over the National Brond casting Chain and may be heard through WNAC of Boston. The subject for this lecture will be "The Crises of Learning...
Early this year Merrill, Lynch & Co. sold their branch offices to E. A. Pierce & Co., became specialists in chain stores. Last week they compiled the results of 52 chain store companies for last month and for the first nine months of the year. During September total sales were $310,535,660, a 4.16% decline. For all 52 chains, nine month sales came to $2,904,181,652, a 1.65 gain. Nine-month returns for the biggest 23 were...
...Includes sales of Metropolitan Chain Stores...