Word: chain
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...Vancouver as young girls, and it wasn't long before the Cibanis adapted to their trial-by-fire China immersion. Ports International grew into the perfect hybrid of foreign cachet and local sensibility that Chinese woman craved. Many customers believed that the clothes they were buying at Ports' growing chain of stores were imported. Chan's marketers encouraged that perception, using high-profile models like Kate Moss and Claudia Schiffer in their ad campaigns. Ports had obvious advantages over competition from other foreign luxury brands: it was less expensive and had much wider distribution. But its real assets were...
...escapist "insert yourself here" print ads and commercials featuring the (relatively) blank canvas of a model, we're met with a face so familiar that we know not only the box-office stats of her last movie but also the names of her children and which coffee chain she prefers. And given that the financial stakes are so high?with Oscar winners demanding beauty contracts worth up to $12 million a pop?the question is, Is she really worth...
...classics in college, he designed and ran a womenswear line for 11 years. "It was very junior and very technical," he says. "I learned the business there?production, manufacturing, development." In 1981 he moved to the U.S. "for the California sun" and launched Jess, a successful French fashion retail chain. Eight years later, eager to do more than ready-to-wear, he started BCBG. "I decided to combine my two paths and challenge the leadership of the designer of the moment," says Azria. "When I entered the market, I was rejected because the élite say that you have...
...taste level, not by whatever's hot," says Lubov. "We're training sales associates to pin customers and call them when something new comes in." It's a uniquely personal approach for a company with as many stores as BCBG. "We think of ourselves as a boutique, not a chain," she says...
Malka also got production and shipping in order at a time when technology had begun to offer consumers other options. "As the market changes, if you don't change, you die. Demand planning has changed aggressively in the last few years. Every element of your design and supply chain has to be geared towards speed-to-market tactics," he says. "We're one of the few in the U.S. market at our level capable of reacting to fashion the way we do because we've put our machine together that way. That means quick decision making, being able to control...