Word: chaine
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Dates: during 1950-1959
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Herbert Raymond Mayes was a Hearst editor in the old tradition-bellowing, belligerent, brilliant. He joined the empire in 1927, became editor of the money-making monthly Good Housekeeping in 1938. Says a freelancer who has felt his whip: "Mayes ran that magazine like the overseer of a chain gang." He did everything from assigning articles to writing heads, often refashioned passages of fiction without bothering to tell the author. His editorial recipe served the housewife a hasty pudding of bland fiction, beauty tips, and advice ranging from babies to plumbing. This year Good Housekeeping has a circulation...
...years, Morton D. May, president of May Department Stores' St. Louis-based chain of 35 stores, and Robert H. Levi, president of Baltimore's and Washington's Hecht Co., have kept their stores on friendly terms, swapping ideas about retailing trends. Last week the long friendship blossomed: May and Hecht announced a merger of the two chains and termed it "the biggest in retail history." The new company's president: energetic "Buster...
With combined sales of $638,084,826 in the twelve months ending Aug 2, the new 46-store chain will rank a shade below Federated Department Stores, whose comparable sales were...
...merger joins two of the nation's oldest store chains. Hecht was founded as a furniture store in east Baltimore in 1857 by Immigrant Peddler Samuel Hecht, four of whose five sons later entered the business (present Chairman Hecht is a grandson). May Co. got its start in 1878 in Leadville. Colo., a mining boom town where David May, a 26-year-old German immigrant, founded a clothing store. David May spread his stores through the Midwest, and his son Morton J. May, Buster May's father and the chairman of May Co., expanded the chain coast...
...helmsman of the new chain, Buster May will need all his selling skill to outrace his rivals. He is confident that he will win, is going ahead with new May stores in San Diego, Denver and the San Fernando Valley...