Word: chaine
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CAPE TOWN From safari lodges to chain restaurants, Magis' stackable Air-Chair ($122) by Jasper Morrison fits in seamlessly with a wide variety of surroundings...
...workers sanding and drilling will give way to crowds of customers ready to sample the fresh foods served quickly, with a focus on nutrition, in a modern, smoke-free environment that has become the trademark of Cojean. Since opening his first restaurant in 2001, he has expanded his chain to nine locations, mostly clustered in the office-heavy 8th and 9th Arrondissements of the French capital. And he's done it all without any advertising...
...restaurant chain's popularity is proof that in a city famous for its smoky brasseries and aloof, bow-tied waiters serving up artery-clogging dishes, there are citizens hungry for alternatives. Until Cojean, Parisian lunchers who didn't have time for hour-long steak-frites meals were mostly limited to baguette sandwiches on the run or the international fast food chains hardly noted for their selection of nutritional offerings. But now Cojean, with his vegetable-packed toasted sandwiches, chicken curry wraps and salmon and quinoa salads, is the de facto godfather of a near-movement. In the last few years...
...irony that is a little-known secret: he's a 15-year veteran of McDonald's Europe. Literally the day after he resigned as one of the hamburger giant's directors of research & development in 2000 he began writing up the business plan for his hip and healthy restaurant chain. The move was a radical one, even beyond the significant change in cuisine. "In my last job, I was making three times as much money as I'm making now, and I had to move to a smaller apartment," he says, "but I'm very, very happy...
...kitchen in an industrial section of the Left Bank, where the food for the day is prepared then delivered to the restaurants. His employees, all young and outfitted in powder blue T-shirts, are hardly the traditional French model of food industry professionals and more like a typical American chain waitstaff: enthusiastically working to put themselves through school or pay the rent while going to auditions...