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...demanding tastes of moviegoers have inspired a few upstart cinema chains, however, to try a different script. By building extravagant theaters, adding family events and offering plush amenities, those exhibitors are enticing viewers back--even at higher prices. In a down market, the boutique theater chain Muvico, a Fort Lauderdale, Fla., company with 12 theaters in three states, has managed to boost attendance 2% this year. National Amusements, run by Viacom heir apparent Shari Redstone, is expanding its upscale Cinema de Lux brand of theaters, which sells 35% more tickets per theater than its sibling brands. At Pacific Theatre...

Author: /time Magazine | Title: Is Luxury the Ticket? | 8/15/2005 | See Source »

...working for Hamid Hashemi, CEO of Muvico. The Iranian immigrant began accumulating Florida cinemas in the 1980s. "I thought, What an easy business," he says. "The movies are made by someone else. You sell popcorn. Easy!" But when a major chain opened a rival screen down the street and put his first theater out of business, Hashemi realized he had to offer what the big guys didn't. "At the end of the day, you all get the same 35-mm tape," he says. "What sets you apart is how you package...

Author: /time Magazine | Title: Is Luxury the Ticket? | 8/15/2005 | See Source »

Haim Gross says he does not intend to quit even Gaza quietly. If the soldiers try to remove his family by force, he says, "we'll lock the house, chain ourselves together and pray." He believes such images of resistance, pitting Jew against Jew, will spur the nation to reject any more withdrawals from occupied land. But when the knock on the door comes at the Hilburg house, the moment Bryna calls "a calamity," her family "will be here at the table, drinking coffee. And when the soldiers arrive, we'll offer them a cup." Sammy breaks in. "And then...

Author: /time Magazine | Title: The Settlers' Lament | 8/14/2005 | See Source »

Christian businesses were once easy to spot only if they belonged to the $4.2 billion industry of producing and marketing Bibles, CDs and other explicitly Christian products. Large corporations with Christian foundations--the Curves fitness chain, Chick-fil-A, Servicemaster--have quietly tucked religious principles in mission statements or employee guidelines. But the new breed of Christian entrepreneurs advertises its faith loud and clear, often in its names and logos. There are Christian banks, car dealerships, gyms, plumbers, financial planners, mortgage lenders, moving companies, building contractors and Internet-service providers. As more Christians hang their beliefs on their shingles, secular...

Author: /time Magazine | Title: Praying For Profits | 8/9/2005 | See Source »

...also a fact that starting a business requires a profound leap of faith, and there Christian entrepreneurs may have a distinct advantage. When millionaire businessman and Cuban immigrant Aurelio Barreto III, 46, dreamed up a chain of mall stores selling cool Christian stuff for teens, even other Christians rolled their eyes. Undeterred, Barreto named his venture C28 (for Colossians 2:8) and has opened six stores since 2001. The loud music is Christian alt-rock, the graffiti on the floor is a blue cross and the toe rings say JESUS NEVER FAILS YOU. "When you walk in here...

Author: /time Magazine | Title: Praying For Profits | 8/9/2005 | See Source »

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