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...student-heavy crowd, which also included members of five different campus unions, responded with applause and shouts of “Lay off Larry!” before joining hands and surrounding Mass. Hall in a human chain...

Author: By Leon Neyfakh, CRIMSON STAFF WRITER | Title: Workers Protest Year of Cuts, Layoffs | 5/3/2004 | See Source »

Deere thinks there are profits in targeting suburbanites with smallish yards too. The company launched an entry-level line of lawn tractors last year, priced from $1,500 to $2,500, selling Deere-brand tractors for the first time outside its dealer network, through the Home Depot. The chain has since sold more than 200,000 units, one of its most successful launches in lawn-and-garden gear. Even these beginner models, like the L130, have feature lists out of an auto showroom: "more leg room," "deluxe-comfort" seat, two-pedal automatic transmission. Jeff Barron, a power-equipment specialist...

Author: /time Magazine | Title: Splendor In The Grass | 5/3/2004 | See Source »

...moment for me," Saltzman says of his carb-counting catharsis in October. "I needed to lose weight, and I needed a job in the next 30 days or--all kidding aside--I'd have had to move in with my grandmother." Instead, he's college-trim and planning a chain of stores and low-carb cafes and vending machines that he believes will ring up $100 million in sales annually within five years...

Author: /time Magazine | Title: The Low-Carb Frenzy | 5/3/2004 | See Source »

Those with less at stake are embracing the trend. When baseball opened for business this spring, many ballparks were promoting low-carb concessions, from bison burgers on low-carb buns at Cleveland's Jacobs Field to braised pork "wings" at St. Louis Busch Stadium. This month burger chain Hardee's signed baseball great Mark McGwire, known as Big Mac, to flog its bunless Thickburger, playing catch-up with the other Big Mac, McDonald's, which is phasing out supersize portions and offering adult Happy Meals that are carb conscious. Burger King is launching an Angus steakburger that can come wrapped...

Author: /time Magazine | Title: The Low-Carb Frenzy | 5/3/2004 | See Source »

...that any development--fad or not--that takes an inch or two off our collective girth would be well received. "Other countries are laughing at us," says Harry Balzer, vice president at NPD Group, a market-research firm that studies eating patterns in the U.S. Those slim, wine-drinking, chain-smoking Europeans chuckle at our diet and health obsessiveness, since we continue to overeat. Yet there are signs that carb counting may be working. In its latest annual report, NPD found that after six consecutive years of weight gain, the number of overweight adult Americans fell 1 percentage point...

Author: /time Magazine | Title: The Low-Carb Frenzy | 5/3/2004 | See Source »

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