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...degradation of women and whales, PETA has also begun creating it’s own viral videos. One of these, posted on FunnyorDie.com, is an interview starring Andy Dick as a cracked out version of Ronald McDonald. Though the primary target of the video is the fast food chain, there is still misplaced aggression toward innocent people--at one point comparing poultry factory workers to Oompa-Loompas followed by the line: “There are people who are obese, and they need their food.” Propaganda like this with its misplaced blame—shaming the individuals...

Author: By Andrew F. Nunnelly, CRIMSON STAFF WRITER | Title: Saving the Animals by Acting Like One | 9/11/2009 | See Source »

...Eaton Manufacturing plant in Roxboro, N.C., makes a 3-in. gadget called a lash adjuster that keeps pressure constant on engine valves, increasing fuel efficiency. Last year Brian Whitfield, a supply-chain analyst at the factory, had plenty of work scheduling orders for raw materials, components and packaging. But with the collapse of GM and Chrysler, business ground to a halt, and when Whitfield arrived at his cubicle on Jan. 20, he found an e-mail from management announcing layoffs. He looked around and saw people leaving, carrying boxes. Then his boss called him into the conference room. "Basically...

Author: /time Magazine | Title: The Ripple Effect: What One Layoff Means For A Whole Town | 9/11/2009 | See Source »

...massive power plant owned by Progress Energy. The plant employs 268 people and generates up to 2,425 MW of electricity. In January, just after he was laid off, Whitfield called human resources at Progress to see about a job. The Roxboro power plant employs six supply-chain analysts, says Harry Sideris, the plant manager, but he doesn't need any more. Even if he did, Sideris says, Progress has a soft hiring freeze in effect and is filling only essential positions...

Author: /time Magazine | Title: The Ripple Effect: What One Layoff Means For A Whole Town | 9/11/2009 | See Source »

...effect a code of conduct for them. Since 2004, Gap has been publishing information about the factories it uses and those it has stopped doing business with. Last year HP followed suit, becoming one of the first computer manufacturers to apply similar transparency to its global supply chain. Timberland now prints a detailed label for its shoes, noting on each pair the company's material and energy usage...

Author: /time Magazine | Title: For American Consumers, a Responsibility Revolution | 9/10/2009 | See Source »

...Perhaps. But McDonald's has also had some big victories in its war against perceived interlopers. And in 2007, the U.S. fast-food giant won a battle against a local fast-food chain in the Philippines for borrowing from Ronald's good vibes: MacJoy was ordered to find a new name...

Author: /time Magazine | Title: McCurry: the Indian Eatery That Beat McDonald's | 9/9/2009 | See Source »

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