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Krispy Kreme's international expansion is the latest step in its metamorphosis from a sleepy Southern retailer into a modern fast-food chain selling nearly 2 billion doughnuts a year. It was 65 years ago this month that Vernon Rudolph opened the first Krispy Kreme in Winston-Salem. As the company grew into a regional institution, Rudolph ensured consistency by providing the mix to each franchise and creating specially designed machines to automate the doughnut-making process. Beatrice Foods bought the company in 1976, three years after Rudolph's death, and the franchisees took control in 1982. Expansion beyond...

Author: /time Magazine | Title: Selling Like Hot Cakes | 8/4/2002 | See Source »

...bottom of the food chain were microbes that, scientists soon realized, were thriving on nothing more than heat and poison. "They make a living," explains John Baross, of the University of Washington's School of Oceanography, "by oxidizing sulfide, methane, iron and other metals." After years of digging into the sediments in and around vents, Baross discovered that these microbes have adapted to a wide variety of thermal conditions, from room temperature to well above boiling...

Author: /time Magazine | Title: How Life Began | 7/29/2002 | See Source »

...Lakewood, Colo., accountants at Bradley Allen & Assoc. were visited five times by deft-fingered folk from the Whole Body Health Center. Nearly half the 103 Wild Oats grocery stores in North America offer massages, as do many of the high-end Whole Foods markets, the largest natural-foods chain in the U.S. "You don't think to yourself, 'I'm going to get some spinach and a rubdown,'" says Liz Feldman, who goes to her local Whole Foods every two weeks for a stint in the massage chair. "But even if it's in a grocery store...

Author: /time Magazine | Title: Massage Goes Mainstream | 7/29/2002 | See Source »

...film The Insider as a fired tobacco-company executive whose whistle-blowing interview with 60 Minutes never aired on account of its incendiary content. Now the actor has got the Australian version of the news program in trouble by lighting up during an interview that did air--twice. Crowe chain-smoked on the show and at one point brandished a pack of Marlboros. The following week, during its "Mailbag" segment, 60 Minutes showed portions of the footage again after viewers wrote in to complain about Crowe's habit. In Australia it is illegal to advertise tobacco on television, and last...

Author: /time Magazine | Title: People: Jul. 29, 2002 | 7/29/2002 | See Source »

...private sector is investing far more, by building chrome-plated gymnasiums like the The Total Fitness Club in Guangzhou. With two branches in Shanghai already, the swanky chain opened here in December as the first upmarket gym in the thriving capital of southern Guangdong province. "Traditionally, Cantonese would rather spend $600 on dining out than a health club membership," says general Manager Kevin Ng. But in its first six months, membership at the club shot past 1,300; Ng plans to open three more Guangzhou branches over the next two years. "Fitness centers are going to be like karaoke bars...

Author: /time Magazine | Title: The New Sweatshops | 7/29/2002 | See Source »

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