Word: chaine
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...those fought by bow or musket or machine gun. That's why Heinecke, 52, astride a Harley Davidson FX, is leading a squadron of 700 motorcycle delivery boys mounted on Hondas and Yamahas through Bangkok's Siam Square shopping district to publicize the launch of his new Pizza Company chain. But as he revs the engine on his hog, even this veteran of numerous thick-crust and double-cheese campaigns has his doubts: "What if we bomb...
...More than 100 pizza restaurants and a cheese factory later, Heinecke has proved them wrong. (It turns out Thais do eat pizza, only they like to squirt ketchup all over it.) Capitalizing on Asia's new appetite for Western trends in food, fashion and entertainment, Heinecke morphed a single chain into the Bangkok-based Minor Group, a $300 million conglomerate of hotels, fast-food outlets and clothing franchises. But now the empire is under threat, and the challenge is coming from the business that started it all?pizza...
...January in a dispute over franchising rights. But Heinecke would not give up any slice of the pizza pie without a fight. On March 17, after a $10 million, 45-day operation, he reopened and rebranded his 116 stores as the Pizza Company, the first Thai-based pizza chain. Tricon International, the multinational conglomerate that owns Pizza Hut, Kentucky Fried Chicken and Taco Bell, has deployed its heavy artillery to quash the rebellion, opening 68 brand-new Pizza Huts throughout Thailand. "It's a battle between market experience versus brand loyalty,'' says Christopher Bruton, managing director of Data Consult...
...More than a few analysts think Heinecke could be leading his bakers and bikers into a sausage and anchovie Agincourt. As Pizza Hut's champion, Heinecke slew all challengers, capturing 95% market share and forcing American chain Domino's Pizza out of Thailand. Now can Heinecke beat the brand he built? Areeya Boon-Long, associate director at the Bangkok office of AMI Business Consulting, says: "In terms of brand image, awareness and loyalty, Pizza Hut has it all.'' Pizza Hut has other strengths, too. Tricon has 33,000 stores in 104 countries. As the largest quick-serve restaurant corporation...
DIED. MORTON DOWNEY JR., 67, raucous, chain-smoking host of the eponymous 1987-89 TV talk show; of lung cancer; in Los Angeles. In the 1970s, Pope Paul VI knighted Downey for humanitarian work with war victims in Nigeria. But he is most remembered as the in-your-face host who bellowed and blew smoke at guests he didn't like...