Word: chaine
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Starbucks (SBUX) will try to revive its flagging fortunes with an assault on Web 2.0. Sales at the coffee chain have been falling, to some extent because it charges $5 a cup for its most fancy drinks. American are also brewing more coffee at home to save money during the recession...
Through its Allnighter program, Denny's is trying to give members of the late-night crowd a social experience they can't get at fast-food drive-throughs, which are now staying open later and eating into the chain's graveyard-shift revenues. Denny's has instructed its servers to chat up tipsy customers. "We want them to say, 'Looks like you guys were having some fun tonight--who wants coffee now?'" says Michael Polydoroff, director of sales promotion and licensing at Denny...
...Danbury, Joe Kyek, a college student who at 1 a.m. on a Sunday seemed to fit the chain's target demographic, says he has started going to Denny's more often and sees it in a new light. "Every time someone mentioned Denny's, I'd picture that couple over there," he says, nodding toward a middle-aged husband and wife sitting in a booth. "Now it's kind of New Age, up with the trends...
Tokyo's Harajuku district is where to find Japan's fashion-forward youth. Every weekend, sidewalks disappear under a frenzy of shoppers looking for new trends. The latest: fast-fashion retailing. During the Golden Week holiday in early May, typically a shopping extravaganza, Los Angeles-based chain Forever 21 debuted its flagship store in Japan. Harajuku girls lined up on five floors full of clothes, shoes and accessories in enough of a dizzying array to make any young woman swoon. It wasn't the first time the giants of cheap chic had stormed Tokyo. Last November about 2,500 shoppers...
...Forever 21 hopes the new store is just the beginning. The chain now has 460 stores in 13 countries, after launching last year in Thailand, South Korea and China. Lawrence Meyer, Forever 21's executive vice president, says the firm plans to open more than 100 stores in Japan. The recession isn't a deterrent. "Woman always wants to shop," says Wedda Uyeda, an adviser to Forever 21 on the Japanese market. "You want to have the fun of shopping, like in a candy store. I don't think that any of the Japanese companies really realize that." (See pictures...