Word: chaine
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...giving away food to generate goodwill and, it hopes, future sales. Cici's Pizza is scattering a million pennies on streets around its 650 restaurants. On the coins are stickers offering free meals, free drinks and buy-one-get-one-free deals. Tim Hortons, the Canadian coffee and sandwich chain, gave away free sandwiches in its U.S. locations on April 1. Shops in Great Britain, Australia and Spain have experimented with "pay what you want" options on their menus...
...into this base - which the company says it has lost over the past decade - Denny's has created something called the Allnighter program. From 10 p.m. to 5 a.m., the chain has started playing alternative-rock music. It has sponsored more than 30 emerging bands - they get free meals while on tour - and organized late-night meet and greets, and occasional jam sessions, with the musicians in the restaurants. The servers wear casual black T shirts instead of buttoned-up uniforms. Denny's has also just introduced four new late-night menu items, each priced between $3 and $4. These...
...idea is to serve stuff that groups of amped-up rabble rousers can share. Denny's wants to give the late-night crowd a social experience they can't get at fast-food drive-throughs, which are now staying open later and eating away at the chain's graveyard-shift revenues. "The party is not going to stop once you get through those doors," says Michael Polydoroff, director of sales, promotions and licensing at Denny...
...other social-media channels to spread the word. Denny's is well aware that it needs to get younger. After all, the company is over half a century old, and famous for attracting the senior set for 10 a.m. powwows over coffee. Saturday Night Live recently skewered the chain's reputation with this doozy from "Weekend Update" comedian Seth Meyers: "The director of Iowa's Department of Aging said he will not use the abbreviation DOA, since it is also code for 'Dead on Arrival.' Some are suggesting that the Department of Aging go back to its original name, Denny...
Halfway through “The Posthuman Dada Guide: tzara and lenin play chess,” one may indulge the urge to turn to the Internet to help explain Andrei Codrescu’s looping chain of definitions, anecdotes, and exaggerated statements about the world. The entries that compose Codrescu’s “guide” are thick with allusions to forgotten female poets and obscure psychedelic rock bands. It’s hard to read them without wanting to know more, especially with little prior knowledge of Codrescu’s main focus: the 1920s...