Word: chaine
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Before Steve Herrell opened the chain that bears his last name, he founded Steve's ice cream. Although he sold off his interest in his original business, the store remains. Two years ago, The Crimson blasted the Church Street franchise, calling it "amateurish." But our recent trip to Steve's yielded far more positive results...
Much closer to the Square and a decisive stepdown the ice cream totem pole is Baskin Robbins, anational chain. The narrow Mass Ave. store andsparse selection of tables doesn't lend itself tositting down, but its prices--$1.43 for a singlescoop, $2.38 for a double--are among the lowest inthe Square proper...
...notch below Baskin Robbins is Emack andBolio's, The local chain once held primestorefront property in the Square--its former shopnow houses the Ultimate Bagel Company. Now,Emack's fans have to travel along Mass Ave.halfway to Porter Square, where a few tables andsome video game are squeezed into a tinystorefront...
...chain stores like CVS, Bradlees, K Mart, Walgreen's, and Woolworth's have all ceased to sell the water gun in the area...
What has improved is scientific understanding of the mysterious chain reaction that causes tiny pollen grains to make a human being miserable. Fresh insights into the process, combined with the new techniques of molecular biology and genetic engineering, offer hope that this plague will someday be brought under control...