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Everywhere the Heath brothers look, it seems, there is a lesson to be learned. The Nature Conservancy gives tracts of land spiffy names like the Mount Hamilton Wilderness--a better ring than "1,875 square miles of environmentally critical ecosystem"--and donations perk up. Chalk that up to the power of being concrete. The Texas department of transportation casts Dallas Cowboys and Houston Astros in testosterone-soaked ads telling drivers "Don't mess with Texas," and roadside litter drops 29% in a year. Consider it a score for an emotional appeal to identity--a way of getting litterbugs to believe...

Author: /time Magazine | Title: Change Agents: Are You Sticky? | 10/29/2006 | See Source »

Advertising—with chalk and on sidewalks—as “Harvard’s Craigslist.com” might seem primitive, but for tech-savvy students, it might signal the fastest way to finding information on jobs, forums, campus life, and course resources online...

Author: By Andrew Nunnelly, CONTRIBUTING WRITER | Title: Sites Spar to be like Craigslist | 10/3/2006 | See Source »

Mike McCall knew at age 14 he wanted to work in the mines. Chalk it up to a fascination with those "big Tonka toys" used to haul away coal, he says. He wasn't afraid to be underground, either. One of his first engineering jobs was in Peabody's famous Mine No. 10, a massive seam running beneath Illinois. Today, old enough to have a teenage son of his own, he still mines coal, but for a different boss. He is spearheading the largest expansion of coal-fired electric plants in Texas history for energy giant TXU. "With 6 million...

Author: /time Magazine | Title: Is Coal Golden? | 10/2/2006 | See Source »

...What else boosts math scores? Well, don't laugh, but teaching on a whiteboard with dry-erase markers is better than blackboards with chalk. Students can simply see better. Another study showed that humming fluorescent lights are particularly hard on students - they make gifted students test "ungifted." And light blue paint on the walls of a kindergarten lowered misbehavior...

Author: /time Magazine | Title: Beware of Dubious Teaching Secrets | 9/5/2006 | See Source »

...that we can get rich." Montreal, Canada Aug. 2, 1976 It is an Olympiad of contradictions. There she stands, poised on the balance beam - a 4-in. strip of spruce, 161/2 ft. long, 4 ft. above the padded flooring. The palms of her hands are coated with gymnasts' chalk that is as white as her uniform, as white as her face. She is an infinitely solemn wisp of a girl, 4 ft. 11 in. tall, a mere 86 lbs.; dark circles above her cheeks; a Kean-eyed elf. Then, with no more strain than it would take to raise...

Author: /time Magazine | Title: A Time For Change | 8/20/2006 | See Source »

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