Word: chalks
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Dates: during 1960-1969
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...world of O. (for Oscar) Roy Chalk, 55, sometimes resembles the pocketa-pocketa dream world of Walter Mitty. Chalk it was who in 1959 unsuccessfully volunteered to take New York City's struggling $6 billion bus and subway system off the city's hands for $615 million. Then there was the Chalk plan to lure New York-Washington commuters away from the trains and airlines with a fleet of seven-passenger limousines equipped with telephones and dictating machines. Currently Chalk is absorbed in an 85-m.p.h. rubber-tired "Superail," similar to monorails. He wants to build one from...
There is enough reality to Chalk's pocketa-pocketa, however, to add up to considerable accomplishment. In the 31 years since he graduated from New York University Law School, London-born Roy Chalk has built up a tidy real estate and transportation empire. This week he launches a publishing chain. Last March Chalk paid $850,000 for an 80% interest in El Diario de Nueva York (circ. 68,000), the largest Spanish newspaper in a city that now has 650,000 Puerto Rican inhabitants. This week he takes over the city's only other Spanish daily, La Prensa...
...content with bis monopoly of New York's Spanish press, Chalk is also airlifting editions to Puerto Rico, thinks he can sell 100,000 copies a day on the island. In San Juan a newsman observed to Chalk that at the moment all of Puerto Rico's newspapers combined sell only that many. "Well," said Chalk, ''maybe that's a little exaggeration.'' Pocketa-pocketa...
Coral Buses & Floor Shows. However many papers Chalk does sell in Puerto Rico, they will reach the island aboard Trans Caribbean Airways, another Chalk enterprise. Chalk likes to have his multifarious businesses give one another a helping hand. His newspapers can be expected to plug Trans Caribbean. Similarly, Trans Caribbean once had ticket counters in the offices of Washington's Chalk-owned D.C. Transit System, Inc. And D.C. Transit's buses, not surprisingly, will ultimately have a terminal in Chalk Center, a $27 million office building, hotel and shopping complex to be erected next year in southwest Washington...
...Chalk delights in showmanship. When he bought D.C. Transit for $13.5 million from Corporate Raider Louis Wolfson six years ago, Chalk ordered the line's buses repainted in a green, white and coral design selected by Wife Claire Chalk. The capital's first air-conditioned buses were welcomed with a traffic-tangling parade of bands, calypso dancers and pretty girls. But along with the showmanship went solid business sense. D.C. Transit eliminated most of its streetcar lines, improved services, added express buses. Net income has shot up 97% since Chalk took over-partly because of these improvements, partly...