Word: chall
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Dates: during 1960-1969
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Professors Sheldon H. White and Jeanne S. Chall participate on a regular basis in the actual production of the show. White reads and reviews all of the shows' scripts in advance; Mrs. Chall looks over the storyboards of all the shows' animated sequences before they are produced...
...addition to Lesser, Kagan, Mrs. Chall, and Sheldon White, six members of the Ed School Faculty-professors Lawrence Kohlberg. Chester M. Pierce, Courtney B, Cazden, Burton L. White, Marion I Walter, and Leon Eisenberg-helped to work out the shape of "Sesame Street...
...interviews with hundreds of teachers and administrators, Chall found that few referred to research in defending their use of the meaning method. "Their language," she says, "was more often characteristic of religion and politics, than of science and learning...
...tremendous financial interests of publishers have buttressed emotional commitments to the meaning method, says Chall. She quotes one editor who estimates the cost of one beginning reader series at "probably within the range of 10 to 20 million dollars...
...recommending improvements in teaching techniques, Chall calls for modification in the beginning texts now used, a re-examination of the content of reading courses, raising the educational level of teachers, better diagnostic tests, and most importantly better research into reading. No researcher, she says, can claim "the final word...