Word: challes
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...major disagreement among the show's planners Chall says "was between those who wanted it to be primarily social, and they very much resisted any type of academic learning...
...Chall insisted and the alphabet became central to Sesame Street...
...according to Chall, the response teaching the alphabet garnered was one of the first indications of the show's viability...
Multiculturalism was also a theme almost from the start. Chall says its inclusion was linked to the concern for lower income children...
...came out with no seams, almost perfect. That took doing," said Chall...