Word: chamarr
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Dates: during 2010-2019
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...Some French wine makers are already enjoying success under the new system. The wine maker Chamarré, whose motto is "Made in France, Enjoyed Everywhere," only produced its first batch five years ago but today exports to some 30 countries. It has done well by abandoning the notion of terroir - it sources its grapes from thousands of growers across France to produce single varietal and assemblage wines with straightforward, stylish labels. Cleverly named Côtes du Rhone wines like Le Freak Shiraz-Viognier and Rhôning Stones are also showing up on supermarket shelves around the world...
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