Word: chamarr
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Dates: during 2006-2006
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...entrepreneur who aspires to create a French megabrand, is trying to do. He has persuaded several cooperatives in Bordeaux and around France to become shareholders in his firm, which is targeting the U.S. and Britain. Unlike his rivals, he's done exhaustive market research - the name of his brand, Chamarré, is itself a focus group?tested marketing creation - and some of his sales staff come from consumer-goods companies such as L'Oréal, rather than the wine business. "Winemakers don't know how to sell," he explains. "They'll just stick their nose in the glass...
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