Word: chambrays
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...money like everybody else -- by reaching the millions of American men who cannot afford his $1,875 suits and the women who can only admire his $1,800 dresses on department-store racks. In December the designer will market a line of casual clothes bearing an Armani Jeans label -- chambray shirts, denim jackets, linen blouses. Nothing fancy. More than three-quarters of the items will cost less than...
Other recent entries in the category include KORS from Michael Kors, which markets $185 sarong skirts and $105 chambray shirts. Kors anticipates that sales this year will reach $15 million. Ungaro's Emanuel line includes a $360 houndstooth dress and a $195 gabardine skirt. Declares Ungaro: "A woman doesn't need a lot of money to be elegant. She can be chic with clothes bought from a supermarket chain." In the men's market, where the move toward lower- priced lines is less pronounced, second collections include Versace's V2 and Armani's Mani...
Expected price range: $50 to $150. Calvin Klein is offering a sleek and sexy new backless sundress ($190). For buyers wanting something a little more modest, Klein has oversize chambray linen shirt dresses ($290) that can be tied tight at the waist or left free to ripple in the wind...
...supporting and had canonical approval. By common consent they made Mary Rogers their Mother General. Her new religious name: Mother Mary Joseph. One of her friends (a dressmaker who used to make clothes for Actress Maude Adams) helped Mother Mary Joseph with the new order's uniform-grey chambray, modeled on one of her own homemade dresses...
Winter Stock. Henry I. Modell, president of the National Federation of Army and Navy Stores, appealed to Navy Secretary James Forrestal for more speed in releasing surplus merchandise. Modell had his eye on the Navy's estimated surplus of six million dungarees, nine million chambray shirts, 1.8 million utility shirts, 1.3 million suits of heavy underwear, 500,000 pairs of galoshes...