Word: champ
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Dates: during 1980-1989
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While Being There takes on television and the older theme of illusion versus reality, Electric Horseman takes aim at the artificiality of American commercialism and the evils therein. Redford plays an ex-rodeo champ who's been roped into selling breakfast cereal as the advertising symbol of a huge conglomerate. The corporation's other symbol is Rising Star, a champion race-horse worth $12 million. When Redford, already unhappy with the life of a travelling pitchman, discovers that his employers have drugged Rising Star with steroids that not only slow him down but make him sterile as well, he takes...