Word: championsworld
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Dates: during 2003-2003
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...David Beckham, auctioned off to Real Madrid earlier this summer for $40 million. How to explain this phenomenon in a country where the resident pro league often struggles for attention? "Man U has a huge draw from [Americans] who have only come to soccer lately," says Jim Trecker of ChampionsWorld, the New Jersey promoter of the team's tour. The U.S. is seen by Man U as an immature but potentially lucrative market. To keep brand awareness up when it returns to Britain, the team has negotiated an agreement with the New York YankeeNets LLC, parent of the baseball team...
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