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Word: chancier (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

...publicity seems to have made many Americans temporarily lose their taste for tuna. A careful shopper could check the lid for the telltale number in a grocery, but it seemed chancier to trust a restaurant or a drugstore counter with a tuna fish sandwich or salad. Food Fair's Howard Miller, the chief grocery buyer for the chain's New Jersey, New York and Connecticut stores, estimated that tuna sales were down 30%. Tuna sales fell in Chicago, Detroit and San Francisco. Van Camp Vice President F. E. Hagelberg saw "no question" but that the scare would eventually...

Author: /time Magazine | Title: Marketing & Selling: The Tuna Scare | 4/26/1963 | See Source »

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