Word: chanel
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Dates: during 1960-1969
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...French women every week. The numbers justify a popular saying: "Si elle lit elle lit Elle (If she reads, she reads Elle)." And so, of course, do all the arbiters, pace setters and proprietors of Parisian haute couture, the people whose very names spell female elegance around the world: Chanel, Givenchy, St. Laurent, Balenciaga, Dior, Courrèges. None of them stand higher in the world of high fashion than Hélène Gordon Lazareff, 56, the tiny, self-assured, golden-haired editor of Elle...
...Catalogue. Elle does not so much reflect fashion as decree it. That sudden hemline plunge that Dior called the New Look did not descend from the salons to the boulevards until Hélène had endorsed it in the pages of her magazine. The parfum house of Chanel, which folded its fashion line in 1940, returned to eminence in 1956 via the same route. "Coco would eventually have launched herself," says Mme. Lazareff modestly, "but we first explained why it wasn't obvious how chic she is." "Everything that goes into the magazine," says Helene Lazareff...
France's top perfume makers-Chanel, Guerlain, Lanvin, Caron and Dior -have long skillfully employed this art to keep themselves fragrantly prosperous, but it has also been used with remarkable success by a relative newcomer to the ranks of the leaders. The newcomer is the house of Marcel Rochas, where le president is Mme. Helene Rochas, who took over the company when her husband died in 1955. Since then she has increased Rochas's busi ness tenfold, turning it into one of the six largest perfume makers in France; its turnover last year...
...Balenciaga is the only designer I admire. You say Saint-Laurent is staying small . . . good. Cardin has talent, but he makes too many shocks." It was Paris' irrepressible High Fashion Doyenne Gabrielle ("Coco") Chanel, 80, so-soing this and high-hatting that, while Women's Wear Daily took notes. But Coco saved the sharpest needle for her high-class clientele. "They're all so famous and well dressed and they never pay their bills-never. It's a form of stealing. And the princesses, some of them, they're the worst of the lot. When...
...France's Chanel No. 5, a sexy blend of musk, Bulgarian rosebuds and 100 other essences that has become the world's bestknown perfume on the basis of the secret discovered in 1920 by French Chemist Ernest Beaux...