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What makes Coco the hot ticket? Katharine Hepburn, for one thing. The musical interpretation of the life and times of Paris Couturière Gabrielle ("Coco") Chanel will be Hepburn's first Broadway performance since she played the title role in The Millionairess in 1952. Hepburn is not alone. Alan Jay Lerner did the book and lyrics, André Previn is making his Broadway debut with the music, Cecil Beaton is designing the costumes and sets, and Frederick Brisson (Damn Yankees, The Pajama Game, AIfie) is producing...

Author: /time Magazine | Title: Show Business: The Very Expensive Coco | 11/7/1969 | See Source »

Coco also sets some sort of anticipation record, for Brisson has been laboring over this show for the past twelve years. "I'd been fascinated with Chanel since I was ten." Brisson says, "when I was at school in England. I was fascinated by this woman who cut her hair, smoked in public, wore pants." Brisson approached Lerner in 1960, but they did not start work together on Coco until 1965. By that time. Chanel had seen Lerner's My Fair Lady and loved it. "I was convinced that Lerner was incapable of doing anything vulgar," she said...

Author: /time Magazine | Title: Show Business: The Very Expensive Coco | 11/7/1969 | See Source »

...Lerner decided that no one would do but Katharine Hepburn. "One performance by Hepburn in something of mine and I'd die happy," Lerner told TIME Reporter Mary Cronin last week. He got Hepburn, although at 60 she had never sung a professional note in her life. Chanel was pleased with the selection. "She's very very expensive, you know." Coco confesses, however, that "I'd always thought of her as such a gendarme type-so sure of herself." (Hepburn characterizes herself as "the stevedore type...

Author: /time Magazine | Title: Show Business: The Very Expensive Coco | 11/7/1969 | See Source »

Actually. Coco would have to look far for a closer think-alike. "In essence, they're similar." Lerner says. "Both women are extraordinarily independent and vulnerable and feminine. Both lead lives according to their own standards." Although she never married, Coco Chanel's celebrated affairs kept the Continent buzzing during the 1920s and 1930s. When the Duke of Westminster proposed, her rejection was a classic: "There have been several Duchesses of Westminster-but there is only one Chanel." She seems to have had second thoughts, however. "There's nothing worse than solitude," she now says, "growing...

Author: /time Magazine | Title: Show Business: The Very Expensive Coco | 11/7/1969 | See Source »

...have too many amours. If you can wait around for someone who means something to you, it's the most rewarding experience." She has had a somewhat less flamboyant personal life than Coco's, but is consumed by a Coco-like work ethic. "Look at Chanel at 86," Lerner points out, "still pinning and ripping. I've never known anyone who is so totally immersed in her work as Kate...

Author: /time Magazine | Title: Show Business: The Very Expensive Coco | 11/7/1969 | See Source »

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