Word: chanelling
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Dates: during 1970-1979
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...France's traditionally subtle perfumes are under siege. Though the gentle Chanel No. 5 remains a bestseller, this fall's freshet of new scents was triggered by the success of Opium, which is sold under the Yves Saint Laurent label. It was so popular in Europe after its launching there in 1977 that its appearance in the U.S. had to be delayed a year for lack of supply. As it happens, Opium is marketed by a subsidiary of the Squibb Corp., the U.S. pharmaceutical firm, which pays the Yves Saint Laurent fashion house a royalty in return...
...style can ever have really broad appeal. Perfumes, by contrast, are bought everywhere, in all seasons and by all kinds of people, from secretaries to socialites. L'Air du Temps and other fragrances account for 75% of Nina Ricci's revenue. Several fashion bastions, among them Schiaparelli, Chanel and Paco Rabanne, are said to rely on perfume profits to keep their doors open...
...thought came to overshadow and fuse with her own. While her painting made its mark only after his death in 1941, she established herself in the '20s by applying abstract principles of color and geometry in designing books, ceramics, costumes for Serge Diaghilev and fabrics for Coco Chanel...
...example, if I smell Chanel No. 5, I'm attracted," he added...
Americans rammed Christmas 1977 through a Cuisinart food processor, flashed it on a Comp IV desktop computer game, scented it with Chanel No. 19 and set it to play with Star Wars toys. Those items sold briskly this Christmas, as did women's underpants labeled "Bloomie's" (for Bloomingdale's, the big Manhattan department store) and hundreds of other expensive baubles for the kitchen, bedroom, bath and body. When the buying spree ended on Christmas Eve, U.S. retailers, as exhausted as their customers, could look back on their most successful Christmas ever...