Word: chanelling
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...topped desk stood row after row of perfume bottles and boxes of cosmetics. They, too, were emblems of achievement. For Pierre Wertheimer, a man so shy that few have ever heard of him (he permits no photographs), is the world's perfume king. He owns the Bourjois and Chanel companies, bosses 3,000 employees in plants from Rochester, N.Y. to London, sells more bottles of quality perfume than anyone else in the business...
...these troubles scarcely ruffled Chanel No. 5's No. 1 man. Along with other Paris perfumers last month, he agreed to underwrite the Grasse industry by paying "fair prices" for the essential oils. Keeping prices up is a habit in the industry. When the Laniel government issued a decree forbidding price-fixing last month, the Syndicat de la Parfumerie intervened with the authorities and got themselves exempted...
...Smeller. His quality control is achieved by the grand nez (great nose), who sniffs and tests all the ingredients that go into the top-secret formulas. Wertheimer's grand nez is 72-year-old Ernest Beaux, who created Chanel No. 5 for Designer Gabrielle Chanel 33 years ago, when she wanted a new perfume for a style show. Beaux turned up with two series of scents, one numbered from i to 5, the other from 20 to 24. Highly superstitious, Mile. Chanel picked No. 5, because her collection was to be shown on the fifth day of the fifth...
...Needed: Chanel. Driscoll drew an angry reply from one Henry Krajewski, 40, prominent Secaucus pig farmer and candidate for the presidency of the U.S. on the "Poor Man's Party" ticket (TIME, March 17). He scoffed at Driscoll's assertion that pigs could be raised daintily. "Sure, millionaires can do it," said Krajewski. "Doris Duke did it in Somerville. They tie perfume bottles on the pigs, but the average farmer can't afford such luxury." Furthermore, said Krajewski, it wasn't just Secaucus and it wasn't just pigs. The industrial areas near the Pulaski...
...saleslady disappeared behind a curtain at one end of the room and produced a pint of Chanel No.5. The man sniffed approvingly and ordered two of them packaged in green and red boxes "to make it seem more like Christmas...