Word: changeand
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Dates: during 1960-1969
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Mergers are also prompted by the fear of being caught with a single product in an age of rapid technological changeand widespread diversification. "There is a realization now as never before that new products are a vital source of new profits,'1 says Partner Wilson Randle of Booz, Allen & Hamilton, management consultants. "You can get a new product through research and development-or you can go out and buy it. Research and development might take three or four years. A merger can do it overnight." There are also personal reasons for mergers. Example: Chicago's Consolidated Foods recently...
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