Word: changfeng
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...onto the big stage." So say the three authors of this smart analysis about the latest developments in global competition: "One day, it may be your company that Tata Group wants to acquire, your child calling home from Shanghai, your job moving to Mexico City and your brand-new Changfeng gleaming in the driveway." The trio urges U.S. companies to fight back by creating low-cost, high-quality and ingenious products and by reaching deep into big markets. And to "adapt, adopt and synthesize ideas from everyone and everywhere...
Zhengchu Chen, general manager of Changfeng Motor, doesn't care if his company loses the race to be the first Chinese automaker to sell cars in America. He doesn't worry about rival automakers from the Chinese mainland beating him with coupes or sedans or mini cars that go 50 miles on a gallon of gas. What Chen does care about is exporting a competitive Chinese-made SUV, ideally within a couple of years. "What's important to us is for the market to accept us," he said through an interpretor in an interview at the Detroit auto show...
...Changfeng made history on Monday, becoming the first Chinese automaker to display models on the show floor at the Detroit show. And it wasn't the only Chinese automaker in town: Zhongxing Auto intends to showcase its pickup trucks and SUVs to dealers in Detroit this week, with plans to enter the American market by the end of the year. Geely, another Chinese brand, is also readying cars for global export (Geely tiptoed into the Detroit auto show last year with a concourse display). And last month DaimlerChrysler announced a joint venture with Chinese automaker Chery to manufacture small cars...
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