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...digital cable. Celebrating everything from aviation and kids to home and leisure, the networks rank among Hendricks' many recent gambits that were met with industry skepticism. There are some who think Discovery has grown too fast, diluting the quality and appeal of its biggest brand by launching so many channels and other ventures, including a flagging chain of 154 retail stores. Then, too, competition is heating up, and not just from the new breed of reality-TV shows like Joe Millionaire and The Bachelorette. National Geographic recently joined forces with Rupert Murdoch's Fox Cable Networks to start a competing...
...done any channel surfing over the past two decades, you've probably encountered Hendricks' pioneering brand of reality TV (he prefers the term real-world TV). Once an odd little documentary network making an occasional wave with shows like Shark Week, Hendricks' flagship Discovery Channel reaches 231 million homes in 155 countries and has become one of the most respected, popular cable channels around--and a powerful media brand whose global reach is matched only by the likes of MTV and CNN. It is also the foundation of a privately owned cable empire that generates $2 billion a year...
...anyone who remembers the pre-cable heyday of National Geographic documentaries or Wild Kingdom (which now airs on Animal Planet) on broadcast TV, it may seem surprising that Discovery has so quietly become a cable powerhouse. That may just be a consequence of a 500-channel universe. But now that cable is entering the digital age, Hendricks is hoping to give Discovery a much higher profile. He has already started the nation's first 24-hour HDTV subscription service, which provides a variety of Discovery programming in high definition for $8 a month. And he will soon announce plans...
...today. Then in 1985, at a time when the TV documentary had been written off as an idea past its prime, he enlisted the moral support of Walter Cronkite (whom he cold-called) and the financial muscle of media-investment firm Allen & Co. to help him launch the Discovery Channel. About his penchant for gambles, Hendricks, who owns 3% of the company, says, "Sometimes you need a little naive confidence...
...become what she calls “public television”—we watch one another, and, if at any given moment our attention is distracted from a particular person, it’s only because “something else must be happening on a different channel,” according to Smith...