Word: channeler
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Dates: during 1980-1989
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There are many places in Europe where tour buses should not go. Unfortunately there are far fewer where they cannot go. One such rare route is the full, looping length of the river Seine as it winds its way through central Paris toward the English Channel. This is the waterway of kings and conquerors, of ruined abbeys, gothic trees, half-timbered farmhouses and pastoral symphonies on either bank. Until this summer, visitors who wished to savor the creamy countryside of Normandy had to cope with traffic and train schedules. But now, if they wish, they can finally take...
Along with the original newscasts, the reconstituted Whittle Communications Educational Network plans to offer two broad categories of new programming. < Classroom Channel will feature educational material chosen by an independent advisory board, which will also determine whether the channel will accept advertising. Educators' Channel will offer instructional services for teachers and school administrators. But the ambitious scheme will still be funded by four 30-second spots during Channel One's daily newscast. The new plan no longer requires a school to offer the program in every classroom...
Whittle touts the new network as a watershed in American education. The company promises to provide 1,000 hours of free satellite time and $500,000 annually to make instructional programs accessible to participating schools. The Whittle network could even accommodate Channel One's recently announced cable competitors: CNN's Newsroom, a 15-minute daily newscast, and Discovery Channel's Assignment: Discovery, an hour of instructional programming...
...advertising in schools has already raised legal challenges in several states, most notably New York and California. "If you're paying kids to watch commercials, that violates our state law," insists California Superintendent of Public Instruction Bill Honig, who has pledged to cut funds to schools that accept Channel One. Whittle is adamant that advertising is the only feasible way to foot the bill. Says he: "Schools have a choice: either do without, or do it this...
This spring's five-week tests of Channel One in six schools around the country were generally well received. "We saw positive changes in our students," reports principal Stanley Jasinskas of Eisenhower Middle School in Kansas City, Kans. "They became much more knowledgeable, and they took positions on issues." Elaine Green, assistant principal of Mumford High School in Detroit, says, "The teachers, the students, the parents were all pleased with the quality and content of the show." With educational leaders and school personnel apparently divided on the merits of the program, the battle over Channel One may have just begun...