Word: channeler
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Dates: during 1990-1999
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...richest deal in sports-television history, nbc successfully bid a whopping $2.3 billion for the right to broadcast the 2004 Summer Olympics, the 2006 Winter Games and the 2008 Summer Games. The network also cut a risky but potentially lucrative deal with Microsoft to create an all-news cable channel...
Though few adult TV watchers know her, Ling is a celebrity to millions of American teenagers. In between classes at U.S.C., she works as a correspondent for Channel One News, which sends a daily 12-minute newscast to 12,000 American secondary schools. Since its debut in 1990, Channel One has been a controversial operation, mainly because inside each program it packages two minutes of commercials for products like Pepsi and Reebok shoes. Created by media entrepreneur Christopher Whittle (who sold it last year to K-III Communications), Channel One still raises hackles in some quarters: officials in New York...
...after five years on the air, Channel One News has filled an important niche. The program now reaches 8 million students, or 40% of all teenagers in the country. That is roughly five times the number of teens who watch newscasts on ABC, CBS, NBC and CNN combined. And though the mix of MTV-style graphics, rock music and on-air pop quizzes is more sprightly than anything Peter Jennings or Tom Brokaw delivers, the newscast is hardly dumbed down...
...sports-and-celebrity-heavy format of its early days, the newscast now stresses social issues of interest to young people, with enterprising stories on the homeless, teens in prison and endangered wolves. It has featured interviews with Janet Reno, Benazir Bhutto and Mikhail Gorbachev--who dropped by Channel One's Hollywood studio for the chat. The news program won a prestigious Peabody Award for its coverage of aids, and in 1994 beat out such network competition as Prime Time Live for an award at the Chicago Film Festival...
Perhaps most impressive is its coverage of world affairs. At a time when the broadcast networks are cutting back on their overseas coverage, Channel One has sent its squad of nine correspondents, ranging in age from 18 to 28, to Haiti, Rwanda, Bosnia and other global hot spots. Their stories frequently run three or four minutes--enormous by network-news standards--and have an immediacy that the young audience can relate to. Reporting from Rwanda, correspondent Anderson Cooper took viewers along on a trip through the country in which his car got stuck...