Word: channelers
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Dates: during 1980-1989
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Polsky: "I liken our quoting abilities to the relative arborous abilities of the lemur and the dromedary. If it ever came down to a contest of branch swinging, the dromedary would soon find itself succumbing to gravity. Jim has a real talent but he must learn how to channel his energy...
...Bombay but for many years resident in London, writes a long, sardonic novel, by turns philosophical and comic and fantastic. In the book's opening scene, two middle-aged Indian actors fall 29,002 feet from a jetliner that has just been exploded by terrorists over the English Channel. They have an animated conversation as they hurtle toward earth; they land safely, but then their troubles begin anew. Along the way, the author writes about his schooling and young adulthood in Britain, about his love for Bombay and about the death of his father. He explores the roots...
Administrators at some pilot schools admit that the lure of free equipment influenced their decisions to air the program. But other officials insist that they chose Channel One primarily on its merits. "Some people assume we're mindless dolts and victims of rampant commercialism," says Thomas Sharkey, principal of Billerica Memorial High School in Billerica, Mass. "I consider this the best form of corporate-school partnership." David Bennett, superintendent of the St. Paul school district, cites lack of public funds as ; a key reason why schools would accept the offer...
...million pilot succeeds, Whittle will open Channel One to schools nationwide. He hopes to have signed up as many as 10,000 schools by 1990, giving the program an audience of up to 7 million. The estimated cost to Whittle Communications, half of which is owned by Time Inc., would be $100 million dollars. Already 70% of the pilot's ad time has been sold, with the rest likely to be gone by next month. While Whittle will not release sponsors' names, product categories include sneakers, food and toiletries. Whittle pledges there will be no ads for alcohol, tobacco...
...Whether Channel One will succeed with its captive audience is yet to be seen. Early reviews from students who saw a prototype program were generally favorable. "I thought it was very interesting and informative," said Hajir Ardebili, a seventh-grader at Eisenhower Middle School in Kansas City, Kans. He had one familiar reservation: "Too many commercials...