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Greenville's geek-savvy campaign was a fast operation too; it came together in less than 14 days. Highlights included a YouTube channel and a cartoon with instructions on how to participate in the glow-stick event (plus a tout for the town as the birthplace of a co-inventor of the laser, which gave rise to fiber optics). "We're a city in the midst of reinventing itself as a tech community, and we think Google Fiber could really help," says Aaron von Frank, the baby-faced 31-year-old tech developer who spearheaded the effort to get Google...

Author: /time Magazine | Title: Welcome to Googleville? | 4/12/2010 | See Source »

...sport became more popular, women began competing against men in the 1920s in swims across the English Channel, which was considered the most challenging event at the time. This changed women’s swimwear from heavy wool skirts to slimmer one-pieces and ultimately to the bikini, as a compact suit helped minimize chafing during the grueling swims, which lasted 17 hours or more...

Author: By Jane Chun, CONTRIBUTING WRITER | Title: Swimwear and its Sex Roles | 4/8/2010 | See Source »

...because it prevents drag, but I didn’t know that they were invented so long ago,” says Shyam S. Vichare ’12. At the time of their invention, women were such adept swimmers that the first woman to swim across the English Channel, Gertrude Ederle, shattered all previous records held by male swimmers. American women looked up to athletes like Ederle and wore bikinis to emulate these strong female role models...

Author: By Jane Chun, CONTRIBUTING WRITER | Title: Swimwear and its Sex Roles | 4/8/2010 | See Source »

While affirming his greatness, Woods should also visualize his most triumphant moments. "I'd have him channel a mental movie," says Grossman. "While he's in that relaxed state, he should recall his 2008 U.S. Open championship win against Rocco Mediate. He would want to remind himself he won that with a broken leg, and here at the Masters, he's not even feeling any pain." (See the top 10 awkward moments...

Author: /time Magazine | Title: Tiger at the Masters: An Ultimate Test of Toughness | 4/5/2010 | See Source »

...same learn-to-love-your-daddy plot as her Hannah Montana: The Movie hit from last spring, the new picture is based on a screenplay and novel by Nicholas Sparks (The Notebook, Dear John), the go-to guy for young-adult weepies. Once a princess of the Disney Channel, Cyrus has generated more than a quarter-billion dollars with her first three movies (the Hannah Montana concert film and movie, plus the animated feature Bolt, for which she was the lead female voice). Not bad for a kid who won't turn 18 until...

Author: /time Magazine | Title: Box-Office Weekend: Cash of the Titans | 4/4/2010 | See Source »

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